Last updated: 28 August 2026
This Privacy Policy explains how Dragon Elite Sharpening Services collects, uses, stores and protects personal information when you use our website, purchase products from us, book or enquire about our services, or otherwise contact us.
Dragon Elite Sharpening Services is responsible for the personal information described in this policy and acts as the data controller for that information.
1. Contact Details
Dragon Elite Sharpening Services
The Cedars
Aldergrove Road
Porth
CF39 0LS
Email: enquiries@dragonelite.co.uk
2. Personal Information We May Collect
The personal information we collect depends on how you interact with us and may include:
- Your name.
- Your billing, delivery or return address.
- Your email address.
- Your telephone number.
- Details of products or services you purchase or enquire about.
- Information relating to tools or equipment sent to us for sharpening, servicing or repair.
- Order, payment and transaction information.
- Messages and information provided through our contact forms, email or other methods of communication.
- Account information if customer account facilities are used.
- Technical information such as IP address, browser type, device information and website activity.
- Cookie and similar technology information where applicable.
We do not intentionally request special category personal information through our website and ask customers not to provide such information unless it is genuinely necessary.
3. How We Obtain Your Information
Most personal information we process is provided directly by you when you:
- Place an order through our website.
- Contact us about sharpening, servicing, repairs or other services.
- Use our website contact form.
- Arrange a mobile sharpening appointment.
- Send tools to us using our postal sharpening service.
- Contact us by email, telephone, messaging service or social media.
- Communicate with us about an existing order or service.
Some technical information may also be collected automatically when you use our website, including through server logs, cookies and similar technologies.
Where our website displays reviews from third-party review platforms, information displayed within those reviews may originate from the relevant review platform.
4. Why We Use Your Personal Information
We use personal information where it is necessary to operate our business and provide the products and services requested by our customers.
This may include using your information to:
- Process and fulfil website orders.
- Take payment and confirm payment status.
- Arrange delivery or return of products and equipment.
- Provide mobile or postal sharpening services.
- Carry out servicing or repair work.
- Respond to enquiries and provide customer support.
- Contact you about an order, appointment or service.
- Maintain appropriate business and accounting records.
- Prevent fraud, misuse and security incidents.
- Maintain, protect and improve our website and services.
- Meet legal, regulatory, tax and accounting obligations.
5. Our Lawful Bases for Using Personal Information
Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on one or more of the following:
Contract — where processing your information is necessary to provide products or services that you have requested, process an order, arrange an appointment, sharpen or service equipment, or otherwise fulfil our agreement with you.
Legal obligation — where we are required to retain or process information to comply with legal, tax, accounting or regulatory requirements.
Legitimate interests — where it is reasonably necessary for the operation and protection of our business, including responding to enquiries, preventing fraud, maintaining website security, keeping appropriate records and providing effective customer service, provided those interests do not override your rights and interests.
Consent — where consent is required, for example for certain non-essential cookies or similar technologies. Where processing relies on consent, you may withdraw that consent at any time.
6. Website Orders and WooCommerce
Our online shop uses WooCommerce to provide shopping basket, checkout, order management and related ecommerce functionality.
When you place an order, information such as your name, contact details, billing and delivery address, products ordered, order value and order status may be stored as part of the order record.
This information is used to process and fulfil your order, communicate with you about it, arrange delivery, deal with returns or problems, maintain transaction records and meet our legal obligations.
7. Payment Information
Online payments may be processed by a third-party payment provider offered through our checkout.
Payment providers may collect information necessary to process your payment, perform security or fraud checks and comply with their own legal obligations.
The payment methods available, and the provider responsible for processing a payment, will be shown during checkout. The relevant payment provider will process payment information in accordance with its own privacy policy.
We may receive information confirming whether a payment has been authorised, together with transaction references and other information required to manage your order.
8. Postal Sharpening Services
When you send tools or equipment to us for sharpening, servicing or repair, we may use your name, address, email address, telephone number and information relating to the equipment in order to carry out the requested work and return the equipment to you.
Where necessary, relevant delivery information may be provided to Royal Mail, a courier or another delivery provider for the purpose of returning your equipment.
9. Mobile Sharpening Services
If you arrange a mobile sharpening visit, we may retain your name, business or premises details, contact information, appointment information and details relevant to the work requested.
We use this information to arrange and manage your appointment, provide the requested service and contact you where necessary.
10. Contact Forms and Enquiries
When you contact us through a website form, we collect the information that you choose to provide, together with any technical information required for the form to function securely.
We use this information to respond to your enquiry and, where appropriate, to arrange or provide the service you have requested.
11. Customer Reviews
Our website may display customer reviews obtained from third-party review platforms, including reviews that customers have chosen to publish publicly on those platforms.
Review widgets and their providers may process technical information when their content is displayed or interacted with. Their handling of personal information is also subject to the privacy terms of the relevant provider.
12. Embedded Content and Third-Party Services
Pages on our website may include embedded or linked content from third-party services, such as videos, social media content or customer review services.
When you interact with embedded third-party content, the relevant provider may receive technical information about your device or interaction and may use cookies or similar technologies where permitted.
Third-party services operate under their own privacy policies and are responsible for explaining how they use information they collect directly.
13. Cookies and Similar Technologies
Our website may use cookies and similar technologies to enable essential functions such as shopping baskets, checkout, security and website preferences.
Some third-party or non-essential features may also use cookies or similar technologies. Where consent is legally required, those technologies should not be used until the appropriate consent has been provided.
You can also control cookies through your browser settings, although disabling essential cookies may prevent parts of the website or online shop from working correctly.
14. Who We May Share Personal Information With
We do not sell personal information.
Where necessary for the purposes described in this policy, information may be shared with organisations that help us operate our business, including:
- Website hosting and technical service providers.
- Payment processing providers.
- Postal, courier and delivery companies.
- Email and communications providers.
- Website, ecommerce and security service providers.
- Professional advisers such as accountants where necessary.
- Government bodies, regulators or law enforcement where we are legally required to provide information.
We only provide information that is reasonably necessary for the relevant purpose.
15. International Processing
Some technology or service providers used by websites may process information outside the United Kingdom.
Where personal information is transferred internationally and UK data protection law requires additional protection, appropriate lawful transfer arrangements should be used by the organisations responsible for the transfer.
16. How Long We Keep Personal Information
We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected and to meet any legal, accounting, tax, warranty, dispute-resolution or regulatory requirements.
Order and transaction records may normally be retained for up to six years where this is appropriate for accounting, tax, contractual or legal-record purposes.
Information relating to enquiries that do not result in an order or continuing customer relationship will generally be retained only for as long as it remains reasonably useful for dealing with the enquiry and any related follow-up.
Failed, abandoned or cancelled transaction information may be retained for a shorter period where there is no continuing business or legal reason to retain it.
Security and technical logs are normally retained for a limited period unless they are required for investigation of a security issue or other legitimate reason.
Where information must be kept for legal or regulatory reasons, we may retain it for longer than our normal retention period where required.
17. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to business systems and website administration facilities is restricted as appropriate, and we use security measures designed to protect the operation of the website and online shop.
No method of transmitting or storing information electronically can be guaranteed to be completely secure, but we take reasonable steps appropriate to the information we handle.
18. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information. These may include the right to:
- Ask us for a copy of the personal information we hold about you.
- Ask us to correct information that is inaccurate or incomplete.
- Ask us to delete personal information in certain circumstances.
- Ask us to restrict the way we use your information in certain circumstances.
- Object to certain uses of your personal information.
- Receive certain information in a portable format where the right applies.
- Withdraw consent where we rely on consent as the lawful basis for processing.
These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain certain transaction information to comply with tax or accounting obligations even where deletion has been requested.
To exercise a data protection right, contact us using the details given in this policy.
19. Automated Decision-Making
Dragon Elite Sharpening Services does not use personal information to make solely automated decisions that have legal or similarly significant effects on customers.
Third-party payment providers may use automated systems for fraud prevention, payment authorisation or security purposes in accordance with their own privacy policies.
20. Complaints
If you have a concern about the way we have handled your personal information, please contact us first so that we have an opportunity to investigate and respond.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority responsible for data protection.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.
The date at the top of this page shows when the policy was last updated.
22. Contact Us
Questions about this Privacy Policy or the personal information we hold can be sent to:
Dragon Elite Sharpening Services
The Cedars
Aldergrove Road
Porth
CF39 0LS
Email: enquiries@dragonelite.co.uk